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Everything is always so much clearer in hindsight
But that doesn’t change anything for us NOW, does it?
Blogging is wonderful, but hard, and when I started I literally felt like I was learning a foreign language. I didn’t know ANYTHING. I took lots of courses and read lots of books and blog posts and asked lots of questions. I spent lots of money learning. I don’t regret ANY of those things – in fact, doing those things is what prevented this list from becoming “231 stupid blogging mistakes I made”, instead of the smaller list it is.
I think to some degree we (bloggers/humans) must go through the throwing spaghetti at the wall stage – to see what sticks – but some of the spaghetti I threw was totally dry and I shouldn’t even have bothered. I mean, I’m intelligent enough to know that dry spaghetti will never stick. Please, make sure the spaghetti your throwing is wet.
I know these won’t be the only mistakes I ever make with my blog… I’d like to think that I know what I’m doing now, but the truth is that there is always more to learn. And that’s ok – that’s part of what keeps it interesting! I’m sure there will be a part 2 of this list someday. Until then, please consider NOT doing these things I did.
The worst blogging mistakes I made in my first year and half as a blogger:
Wasting so. much. time. on Facebook
I bet I spent 50% of those “work” hours in my first few months (or year) as a blogger just scrolling through the posts on blogger Facebook groups. Looking back, I know I did it because I felt overwhelmed (and I excel at procrastination when I’m overwhelmed).
There were many things I knew I needed to do, but I just didn’t know how to start or where to start, so I didn’t start.
I told myself I would learn things (for free) from the Facebook groups – and I DID, but eventually the most valuable lessons came from jumping in and doing – without know how to do it.
I lost many many precious hours that I can’t get back. My blog would be light years ahead of where it is now if I could have even half that time back, and do REAL foundational WORK. Write posts, make graphics, take a course. All these things that I struggle to fit in now, I could have done with almost no effort before I had a baby, before I had a full time busy blog.
Not caring or being specific about what email address I signed up for…. everything… with
This is not the domain I had when I started.
I had no idea what I was doing and I changed domains about 3 times. At the VERY start, I had an email address that went with the FIRST domain, and I used it to sign up for affiliate programs and plugins and… everything.
Then I changed domains and I didn’t change email addresses associated with everything, because it seemed like too much work. (Believe me, it would have been less work THEN than it will be NOW.)
Now, two years later, I cringe when I have to give my email address because it’s not only terrible, it’s also irrelevant.
Just use your name or something else fluid that will grow with you as you grow in your blogging journey, don’t end up stuck signing into everything two years later with a terrible and irrelevant email address. (One day perhaps I will hire someone to rescue me from this mess.)
Using free plugins for EVERYTHING
I wanted to keep my blog as budget as possible, and I was spending tons of money learning about blogging (again, not a mistake). I opted for the free plugins over paid ones where I could… never considering the long term effects of my choices.
A specific example that comes to mind was my choice to use the free shareaholic plugin for social shares instead of paying the 30 bucks for a social sharing plugin. Shareaholic WORKED, but it turns out it was not only resource heavy and slowing my site down, but it was also sneakily running it’s own invasive ads on my site… despite the fact that I hadn’t given it permission to do that. This wouldn’t have been SUCH a big deal, except when the ad issue was discovered and I HAD to remove the plugin, I lost all my social share counts. I have posts on this blog that have over 75,000 shares and they say 3k shares.
Social proof DOES count for something, and I gave up a good chunk of mine to save 30$.
Not pushing myself to create more content
After I started to see success with the posts I had out there, I let myself coast. I spent more time on Facebook, more time fiddling with little things that weren’t really adding to my bottom line… like theme settings. Content creation was (still is) hard for me and it’s something I always find easy to put off.
I didn’t realize that eventually, posts die a little. Even the most viral post will not always be viral. (Fun fact: for at least 8 months, my entire blog was carried by 3 posts. THREE.)
It’s great to have those viral posts and it’s always wise to make the best of them… but be diligent and know that there ISN’T more where that came from unless you MAKE more. When my traffic finally died down a little I realized that the dip was, in large part, due to lack of content.
I don’t care if you post three posts on Monday and then not again all week. Just post the posts, even if it’s hard work.
Getting caught up in “what I have to do” according to everyone else
As time went on and I started to find my blogging groove, I refused to accept that I knew what I was doing and I constantly looked to everyone else to direct me. I couldn’t accept my own success.
I’d read that I NEEDED to be on Facebook, even though the idea almost makes me sick, and I’d run out and buy a $350 course on Facebook… and then not touch it because I couldn’t stand the thought of putting time into Facebook.
Or the whole niche down thing. My blog was making money and growing despite not being niched down, but I wasted hours, (days, weeks) of my life stressing about the fact that my blog wasn’t niched down. I completely re-branded and spent a month on a new site design and $120 on redirects to a new domain so I could be “niched down”. And you know what changed?
Nothing changed at all except that I had to wait for MONTHS to get re-indexed by google, and I DO like the new site design BETTER, which is nice.
Thinking I didn’t need search traffic
I have great Pinterest traffic, and I don’t need more traffic (always want it, but want and need are different). Pinterest traffic came easily to me, and I couldn’t figure out why I should bother with hard things when easy options were available. Not only that, but everyone said search traffic takes time to create and I didn’t want to wait. I wanted traffic now. The kicker is that the time has passed, and NOW I’d be getting the traffic if I’d put in the effort then. Talk about short-sighted.
Also, search traffic is more valuable than social media traffic.
When someone types a query into search and you provide them the answer, they are FAR more likely to click on your affiliate links. Not only that, but did you know that ad networks pay more to advertise to a search user than a social media user? Increasing your search traffic will increase your advertising RPMs.
Search traffic is also more dependable than social media traffic. When social platforms change their algorithms, you want to know your blog isn’t going to dissappear off the face of the internet. (I understood that part, and still didn’t put in the effort.)
Not learning SEO
Because I didn’t care to have search traffic, I didn’t spend a single second bothering to learn SEO.
It’s never to late to learn and do better going forward… but there things that I CAN’T fix that drive me nuts, like the URLS for some of my most popular blog posts. I can try to go back and optimize the posts that already exist, but really, we’re talking about nearly 200 posts. I don’t have that kind of time to devote right now.
If I had learned SEO from the start, and written my posts with SEO in mind, my blog is now at the point where some of those posts would be getting AWESOME traffic. (I know this because I can see the traffic that my sad un-optimized posts are getting, and I know how much better it would be if they were… optimized.)
Not focusing on growing an email list
This was one of those things that I just chose to close my ears to. It was “too much”, and I didn’t know what I would email about or how to make it happen. And so I didn’t even try.
When I DID start, I hated mailchimp and wasn’t willing to pay for a decent email service provider, so I just struggled along for a few more months, wasting more time. (Just FYI, Madmimi is like 12$ to start. You DON’T need to go straight to a 70$/month ESP just because “everyone” says you should.)
Once I started with a decent email service provider, I just learned as I went. If I had started sooner, I would have learned sooner.
Waiting to publish and sell my product even after I knew the product was GOOD
You’d think I’d put “waiting to create a product” down as a mistake, but really, I don’t think waiting to create a product is a mistake.
I think there are far too many bloggers out there – who don’t yet have an audience – banging out terrible products and launching them to no one and making no money for their efforts. All because “create a product” is another popular “must do” for bloggers.
So, no, don’t rush into creating anything.
Once you do create something that you KNOW is good – go ahead and put it out there!
I was terrified and hesitant and sat on my book for months. It earns a few thousand dollars per months now (I won’t get rich on it, but it’s nice passive income). If I had just gone ahead and put it out there when it was first ready, I’d be a few months farther ahead.
(My products include a course on drastically increasing pinterest traffic and how to be successful with affiliate marketing, which by the way – they’re cheap!)
Waiting too long create a second product
This is like not bothering with content creation but maybe even worse. Having a successful product is great, but one successful product will only take you so far. The thing about a successful product is that it sets you up for selling a second one. You shouldn’t need to work as hard to get your second product out there – since you already have an audience from the first product.
Notice that all my blogging mistakes revolve around three things:
Not taking action (generally because something is hard or overwhelming), not wanting to spend any more money, or not focusing on the long term.
Almost every stupid mistake I made could have been corrected in one of these ways:
- Stop looking for the cheap way to do something.
- Stop looking for the easy way to do something.
- Stop being so short sighted. I kept reading “blogging is a marathon, not a race” and I repeat it like a little drone… but if I believed it, why didn’t I TREAT my blog like I was in it for the long haul?
Does any of this sound like you?
Is being short sighted, cheap or not taking action holding your blog back?
Go – get to work!