We all understand the importance of email list growth in our pursuit of a profitable blog, right?
I’m the first to admit that email isn’t the easiest thing I do as a blogger…
That’s partly my fault. I’ve chosen to email in a different niche than where I get the vast majority of my pageviews. My blog is a mommy blog, but my email list is a blogging tips list. So, it figures that it takes me a little longer to grow my list than some, because the majority of people viewing my blog posts aren’t the people I’m trying to attract as subscribers.
In fact, I didn’t even have an “email list strategy” AT ALL for the entire first year that my blog existed! And I didn’t feel like skipping email was holding me back either. This blog was generating around $5000/month without an email list – but the lack of security, the inability to connect with an audience, and the inability to grow my income beyond what it was already prompted me to start a list.
(THIS POST PROBABLY CONTAINS AFFILIATE LINKS. OUR FULL DISCLOSURE POLICY IS REALLY BORING, BUT YOU CAN FIND IT HERE.)
For the record, THOSE are the top 3 reasons that an email list is so important to a blogger.
- Connection with your audience
- Security against the ever changing algorithms
- the ability to increase your earnings exponentially
We NEED to be in pursuit of these three things if we want our blogs to become sustainable businesses, which means we NEED to grow our email lists.
SO, about a year in, I figured it was time to start emailing. I did all the things. I purchased a good plugin for forms, researched and chose an email service provider, created tempting freebies for my target readers… and waited.
Let me tell you, my list growth was S.L.O.W.
After about a year of actively working to grow my list, I’d reached 7000 subscribers. That’s around 135 subscribers per week.
I’d see all these posts titled things like “how I grew my email list by 1000 subscribers in 7 days!” and I’d wonder just what I was doing wrong. (You know, besides the whole emailing in the wrong niche for my blog thing.) I mean, I know that I don’t get thousands of page views per day on the content that was written for my target subscriber, but I DO sure get more than a few hundred views per week.
I tried creating new freebies and new posts to attract subscribers, but no matter what I did, list growth remained slow… UNTIL:
The awesome trick that gets me at least 50 email subscribers per day
Recently, I joined a private professional blogger’s membership (29$/month to be a member) ran by 8 professional bloggers who are actively sharing tips and advice all the time. The thing that sets this group apart from similar masterminds is that the bloggers running it DON’T really blog about blogging. They blog about all the other things. Mom stuff, DIY stuff, food… you name it. And I like that about it. (Real, actionable advice that works in ALL niches.) (You can check out a membership to the group here!)
One of the first tips I took away and immediately implemented was this email list exploding tip. (Well, it’s been explosive for MY list anyhow.) The most amazing thing about this strategy is that you don’t need any more page views OR any more freebies created to see results!
(I know. I was hooked too.)
So what is it?
Just this – start a closed niche Facebook group, and ask if people would like to subscribe to your list upon request to join.
I already have a popular + active Facebook group for bloggers (it’s free + awesome, join it here!)… and honestly I never even CONSIDERED this before. I add up to 100 people per day to the group.
I didn’t make it mandatory for anyone to give me their email address, just asked if they would like to subscribe. I’m finding over half the people who request to join are more than happy to subscribe to my list! (Honestly, it’s so many new emails that moving them over to my ESP from Facebook is pretty time consuming, and it’s something I’ll probably have to have my VA do because I don’t really have TIME to subscribe them all. What a great problem to have – LOL.)
Believe it or not, I’ve found a few other REALLY awesome things about this email list growth strategy that go beyond growing my list!
Other added bonuses to using this tactic
BONUS # 1 –
I set THREE questions, not just one, for people who want to join. The first question is a “segmenting” question – do you have a blog? If you do, leave the URL!
I am SHOCKED at how many people say “No, but I really want to start one”. WELL.
You want to start one? You’re ALMOST my target reader! Allow me to tag you as “hasn’t started”… so I know how to email you specifically.
If you were using this same tactic to grow an email list in the parenting niche, perhaps you’d ask “What’s your biggest parenting struggle?” or in the budgeting niche “What’s your biggest financial concern?” and you would TAG these people according to their answers when you subscribe them to your list. A segmented and tightly niched email list is SO beneficial.
When you have a segmented email list, you KNOW that the stuff you’re sending is reaching the people who are actually interested in it.
BONUS # 2 –
In my Facebook group, I’m constantly fighting spammers. (I think this is probably true of any Facebook group.)
People who just want to drop links and leave. Links to their blog posts, links to their products, links to things they affiliate for… sigh.
I’m finding that people who are willing to answer a couple simple questions are the people who WANT to be in the group to learn and to contribute. You don’t have time to answer a few questions? I don’t have time to delete you later for spamming, I’ll just decline you now.
Since setting the questions I’ve had far fewer posts to delete and users to block! Woohoo!