Are You Making This BIG Pinterest MISTAKE?

(THIS POST PROBABLY CONTAINS AFFILIATE LINKS. OUR FULL DISCLOSURE POLICY IS REALLY BORING, BUT YOU CAN FIND IT HERE.)

We have to talk

Maybe you’ve been here on my blog before, maybe you haven’t. If you have, you might know that I sell a Pinterest Ebookand that Pinterest is my “thing”.

Last month I had 500k pave views to my blog, and they came 90% FROM PINTEREST. There is all sorts of blogging stuff that I do exceptionally poorly. Email, content creation, editorial calendars, Facebook – extra yikes for Facebook – and the list goes on. But Pinterest is not one of those things, so I am BEGGING you to listen to me

I see Bloggers making a BIG BAD Pinterest Mistake

This post is prompted – ten minutes ago – by yet another occurrence of the exact same bad Pinterest fail that I see every day.

This is what just happened:

I logged into WordPress and saw a pingback from a site that had linked to one of my posts. (You know, a notification in the comments section of a post that tells you your post has just been linked to by another site.)

Whenever I see a pingback, I go to the post and check it out. When the post is good, sometimes I like to thank the blogger for mentioning me, but always I like to SHARE THE SOCKS OFF IT!

A post that links to me is a post that benefits me. I want it SEEN. I want it READ. I want to help that blogger get 20,000 views on that post!

So there I was in the post, looking for a way to share it on Pinterest… and there wasn’t one. Not only was there no way to share it on Pinterest, but there wasn’t even a good Pinterest image in the post!

Please, for the love of all things blogging, make Pinterest sharing easy for your readers

I actually stopped participating in share for share threads in Facebook groups because of this. I was wasting too much time trying to share the un-shareable (because I was obligated).

If I stop at your blog post – as a regular reader – there is no way I am putting extra effort into sharing it. I’m busy, and I don’t just love you that much. If it’s super easy to click a button and share to Pinterest (or Facebook) I might do that. But if I have to look for a way to share?!  I just won’t bother. (Some people might not even THINK about sharing if the buttons aren’t prominent.)

If you’re making this mistake, address it NOW

For goodness sake, put Pinterest images in your posts (VERTICAL IMAGES please – find lots more tips on making great Pinterest images in my Pinterest Ebook), and use a good social sharing plugin! 

Shareaholic is a very popular free social sharing plugin and it works just fine. It’ll work better than nothing. I used it for a whole year when I started out! But, word of warning: it is very resource heavy (can make your load time slow). It also started running it’s own popup ads on my site (which you can turn off, but it ignored that when I did it). Also, sadly, when I moved away from it because my readers were complaining about the invasive ads, I lost all my social share counts.

I now use (and highly recommend) Social Warfare. You can see it here in this post, under the feature image and at the bottom of the post as well. If you’re on mobile it’s probably even floating along with you as you read! That’s because I want social sharing to be SO EASY you can’t help but hit share on the posts you love.

One amazing feature of this particular plugin in that you can specify a specific Pinterest image on the back end – where you write your posts – that it will pull when someone clicks to share. That way, you DON’T have to have a huge vertical image IN your post, plus you prevent anyone from using any OTHER image from your on Pinterest. (For example, my feature image is horizontal and it’s not ideal for Pinterest.)

(I am doing an experiment right now, where I only have social sharing available for Pinterest and Facebook. There has been studies done that suggest people are more likely to share a post if there are fewer share options. So I’ve chosen the two that generate the MOST traffic and I am only running sharing for those ones right now. I can change this to include the rest of the platforms at any time. Social Warfare allows you to share on as many or as few platforms as you like!)

Social Warfare is also dirt cheap. It’s 39$/year, and I can not believe I had to give up all my share counts, slow down my site, and deal with invasive ads just to save 39$. If I could go back in time, I would install it the day I started my blog.

Here’s an example of why this is crucial

I happen to have a board booster account right now, because I was deleting pins (long story, but you guessed it, all about that in the Pinterest Ebook). I don’t pin with a scheduler, but once in a while I get board booster for the month to do the deleting. Boardbooster has a super interesting report called “Viral Third Party Pins”.

It shows you pins made by other pinners that link to your website.

If you don’t have social sharing, how will other pinners make pins?

I can tell you, right now, that some of these “viral third party pins” have brought me THOUSANDS of pageviews. (I am not guessing at this, I watch it in Google Analytics. Thousands.) That translates to hundreds of dollars in income that I would have missed out on if I didn’t have social sharing plugin installed on my site and good Pinterest images available.

So just do it. Install a good social sharing plugin and make sure you have great Pinterest images available. Please please please.

….

Ok, I’m done now.

(I feel better now that that’s out there.)

Related: How to Make Money Blogging WITHOUT an Email List

pinterest tips for bloggers / social sharing plugins for pinterest

 

 

25 thoughts on “Are You Making This BIG Pinterest MISTAKE?”

  1. Hi Carly, I absolutely agree with you. It’s so important to make it easy to share your posts. I would add not just for Pinterest but for Facebook, Twitter, Stumbleupon. Depending on the post, I like different share options.

    Reply
    • YES! I am trying out just facebook and pinterest for now, but I am considering adding twitter back into the mix.

      Reply
  2. Two things I make sure of when posting to Pinterest:

    1. My images all have the Pinterest image hover over on it so anyone on the web can autoshare the image to their pinboard “the image is pre-optimized for Pinterest.”

    2. I have a uniquely written alt=”” description with relevant hashtags and a pre-written URL so i can get a natural backlink and avoid “duplicate content issues,” when search engines like Bing, Google, and YaHoO! go to index the Pinterest image in search results pages.

    Reply
    • YES – GREAT tip, ALT tag is SO IMPORTANT!! (But don’t use hashtags on Pinterest!)

      Reply
  3. Yep, I’ve also had this happen many times. Sometimes the images are okay, not Pin-Perfect but still worth sharing so I just grab the link and create my own pin if they don’t have a sharing option. I hope these bloggers read your post 🙂

    Reply
    • Hi Melanie!! LOL yes I hope they read this too… but creating your own pin, that is brilliant!

      Reply
  4. Hi Carly!

    Love this post. I had a total “a-ha” moment while reading it. I have been letting ALL of my site photos be pinnable, which seemed like a good idea, but then I realized people weren’t scrolling to the bottom of the post to get my Pin-perfect image (with good alt tags). They were just pinning whatever picture looked nice to them at the time. With your Social Warfare suggestion, I now see that I can “force” a Pin-perfect image when people want to share it. Duh! 🙂

    Buying now through your link. Thank you!

    Jessica

    Reply
    • AW, thank you!! You will LOVE social warfare. It is a MUST have as far as I’m concerned.

      Reply
    • LOL – totally not my intention, but now that that’s out there… fair game! I DO share those posts all over 😉

      Reply
  5. Hi Carly,

    I hear you on this one. I hate it when I have to search for the sharing buttons.

    There is just not enough time in the day.

    Another pet peeve of mine is when people don’t prepopulate the twitter share with their twitter handle. I just cannot go searching for that, too.

    And now look at that – I am venting, too. 😉

    Reply
    • Hahaa!! I don’t use twitter, but that sounds like GREAT advice! Thank you Neena!

      Reply
  6. Omg!!!! I see this ALLLLLLLLLL the time!! You go to share someones work and there are no verticle images or there are yet there’s no discription about the picture! or no way to share. Can you say F U S T R A T I N G !!!! Carly, Your e-book is amazing! and has helped me so much! Any input you have it always welcome!

    Reply
    • Hi Shauna!! I just LOVE everything bout this comment <3!! Thank you!

      Reply
  7. Thanks for this post Carly 🙂 You also shared a post of mine that I mentioned you in this week so thank-you for that! I love your writing. So damn honest it’s great!! 🙂

    Reply
    • Hi Guilia! I have to say – your blog is a GENIUS idea! I LOVE it. (And yes, I promise…to share share share! And to always be honest 😉 )

      Reply
  8. Speaking about Pinterest, I just noticed they’re currently not allowing people and myself include hyperlinked hashtags in new Pinterest photo descriptions. I’m not sure why but it’s ok. Anyways…1 thing I do is take time to write a unique and natural photo Pinterest description in excess of close to 80 words. Yup. I write @ most times until i can’t write anymore words in the description field. Reason being is because I know I get a better search engine index from Bing, Google, and YaHoO! when I do fill up the Pinterest description section. Also, they encourage you to do just that. I’ve noticed I’m getting SEO from doing that and a small bump in increased Pinterest traffic and affiliate commissions. Just wanted to let you and everyone else know Pinterest is working beautifully for me! 🙂

    Reply
  9. I really appreciate your suggestion of using Social Warfare. I have spent the summer working on Pinterest. I signed up with Boardbooster, I joined a bunch of group boards and I’ve been pinning quite a lot. I have been making long pins in Picmonkey and then hiding then using code to make them pinnable but invisible in the post. This is all a ton of work and yet I am still not seeing a ton of traffic from Pinterest. Maybe, I will give Social Warfare a try. Thanks for sharing your experience.

    Reply
    • Hey Lisa! I LOVE social warfare and I’m sure you will too! It’ll save you the work of hiding the long pins for sure 🙂

      Reply
  10. Carly, my blog is on Blogger so I don’t have a way to check ping backs — not even sure what they are! Any suggestions?

    Reply
    • EERrrrrrrrr I’m afraid I don’t know ANYTHING about blogger… but a ping back is just a notification that your blog has been linked to by another blog. in WordPress they show up where your comments are, I’m sorry I can’t be more helpful!

      Reply
  11. Wow,
    I am so tech ignorant sometimes. I had no idea that other people could create pins to link to your site. I guess if they are an affiliate for you that would make sense! And thank you for the description of pingbacks. Good to know.

    Reply
    • Hey Deanna! I have even heard of people creating images for OTHER peoples articles JUST to share on pinterest and get their pinterest profile standing higher… I have NOT got time to try that out LOL. But apparently, yes! It’s totally possible!

      Reply
  12. Excellent tip. I blogged for 2 years before I figured out that I should be using Pinterest. This year I started using Pinterest, and I still get lazy about pins b/c it’s a new thing to me, but it DOES work. Excellent advice here.

    Reply
    • Thanks April! Pinterest really is HUGE for us and we need to take proper advantage of it!

      Reply

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